Escorts Construction Equipment Limited (ECEL), the Construction Equipment and Material Handling Equipment manufacturing arm of Escorts Limited, recently announced the launch of its backhoe loader - DIG MAX, a best-in-class 76HP, 8 tonne operating weight backhoe loader with an array of superior features especially designed for Indian conditions. The Company introduced to the Indian market Telescopic Handlers, Access Platforms, Wheel Loaders and Motor Graders by collaborating with leading manufacturers including M/S Manitou BF, SA Corporation of France and Xiamen Machinery Company Limited (XGMA) of China. Truck Cranes and All-terrain Truck Cranes were other products introduced in India recently by signing agreement with China’s Hunan Zoomlion International Trade Co. Ltd. With its ever evolving product portfolio, ECEL has the most diverse range of Construction Equipment and Material Handling equipment in the country. Speaking on the occasion, Mr. K.K. Vij, CEO & Executive Director, Escorts Construction Equipment Limited said, “The launch of DIG MAX is part of our strategy to expand our product portfolio to address larger share of the construction equipment market by offering complete solution to road construction industry. ECEL pioneered the Construction & Earthmoving Equipment industry in India and today, aims to be an end-to-end solution provider for its customers.” Mr. Rajesh Sharma, Vice-President, Marketing, Escorts Construction Equipment Limited said, “With DIG MAX, the best has just got better! It offers the best in class backhoe loader for end users. With its never before features for backhoe loaders, DIG MAX combines productivity, fuel efficiency and ease of operation. It has been designed to keep the total cost of operation economical. This will increase our reach across the different market segments and increase our customer base.”
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